Associate Professor In Hospitality and Tourism Management/ Coordinator University Relations - CIDE
CIDE/ University of Deusto
Dr. Samiha Chemli is an Associate Professor of Hospitality and Tourism Management and the Coordinator of University Relations (CIDE) at the University of Deusto, Spain. She has extensive expertise in hospitality and tourism management, in leading companies, managing cross-functional teams, and providing leadership and consulting services. With over 19 years of international academic and managerial experience, she has contributed significantly to teaching and program development in Tunisia, South Korea, and Spain. Her research interests include the use of innovative technologies, mainly the virtual reality, to enhance experiential learning for students in tourism education and international marketing, especially those participating in study abroad programs.