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Workshops

International Enrollment Management (IEM)

WS12: Recruiting International Students

Monday, May 26, 2025
2:00 PM – 6:00 PM PST
Paid Content
How do you reach your enrollment targets within your own resource limitations? From determining target markets to tailoring your communication strategy, you will build strategies and identify resources to help you plan a recruitment campaign that fits within the realities of your outreach goals and resources.

Learning Objectives:

  • Obtain information about target markets and constituents.
  • Identify communication methods and institutional marketing opportunities to meet enrollment targets.
  • Plan a recruitment campaign including online, social media, and travel.
  • Form and maintain relationships and communication with regional/institutional contacts.
  • Assist with gathering and maintaining research and data on recruitment efforts to support institutional IEM enrollment strategy.