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Workshops

International Enrollment Management (IEM)

WS22: Evaluating and Measuring Success to Optimize Education Agent Relationships

Tuesday, May 27, 2025
2:00 PM – 6:00 PM PST
Paid Content
Examine strategies for assessing the effectiveness of partnerships between educational institutions and their recruitment agents. Participants explore key metrics and evaluation techniques to measure the success of these relationships, including agent performance and overall return on investment. Through case studies and discussions, attendees gain insights into identifying strengths and areas for improvement and leveraging data to strengthen collaborations. This workshop, presented in partnership with ICEF, is designed for international education professionals who are likely to be already working with agents and who want to maximize the impact of these partnerships.

Learning Objectives:

  • Identify evaluation frameworks for measuring the success of education agent partnerships.
  • Learn how to measure Key Performance Indicators (KPIs) to prioritize agent success.
  • Understand regional differences in agency operations and strategies to maximize agent partnerships.
  • Leverage metrics and data to enhance and optimize agent relationships.