From Congress to Campus: Effective Advocacy Tactics in International Education

Wednesday, May 28, 2025

9:30 AM – 10:20 AM PST

This session discusses successful advocacy at different levels: "big A" advocacy, which focuses on government and policy-level initiatives, and "small A" advocacy, which centers localized efforts within institutions and communities. Panelists discuss strategies that are effective in both supportive and challenging environments to achieve key international objectives.

Learning Objectives:

Understand the distinction between high-level (Big A) and localized (Small A) advocacy in international education.
Learn actionable strategies for advancing international education agendas in both supportive and challenging political and institutional contexts.
Gain insights from experienced leaders on navigating complex advocacy landscapes to promote and protect international education initiatives.

Chair and Presenter(s)

Elle Butler, MS

Director of Marketing, USA
IDP Education

Presenter(s)

AG

Andrew Goodliffe, PhD

Associate Dean for Graduate Admissions, Recruitment, and Fellowships
University of Alabama
Jessica Sandberg, MA (she/her/hers)

Vice President, External Affairs, USA
IDP Education