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50-Minute Sessions

International Enrollment Management (IEM)

Beyond the Fair: Engaging Prospects from Initial Interest to Enrollment

Friday, May 30, 2025
9:30 AM – 10:20 AM PST
Attendees learn to craft targeted follow-up communications to prospective international students, personalize engagement, and apply data-driven techniques to boost conversion rates, ensuring their recruitment efforts yield maximum results and successful student enrollments.

Learning Objectives:

  • Identify key strategies for effective follow-up after recruitment events to maintain and increase student interest.
  • Learn how to create personalized and segmented follow-up communications that resonate with different student demographics.
  • Implement data-driven techniques and gain insights into using data to track, analyze, and optimize post-event engagement efforts for better conversion rates.
  • Measure and improve the return-on-investment from recruitment events by turning leads into enrollments.