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50-Minute Sessions

International Enrollment Management (IEM)

Measuring Admissions Efforts Through Return on Investment and Funnels

Wednesday, May 28, 2025
9:30 AM – 10:20 AM PST
In this session, develop the tools and skills needed to manage an international enrollment funnel and measure the effectiveness of outreach activities.

Learning Objectives:

  • Identify steps in the enrollment funnel and build a basic model that leverages statistics to forecast outreach needs.
  • Organize primary sources for prospective student records and evaluate their respective value based on investments and results.
  • Compare the effectiveness of outreach activities in order to determine effective uses of staff time and financial resources.