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50-Minute Sessions

International Enrollment Management (IEM)

Emerging Trends and Strategies in International Student Recruitment

Thursday, May 29, 2025
1:00 PM – 1:50 PM PST
Dive into the dynamic world of international student recruitment with insights from a new practitioner-focused book, the fourth edition of NAFSA's Guide to International Student Recruitment. Join presenters for an engaging session on emerging global trends and strategies for effective recruitment and engagement.

Learning Objectives:

  • Gain insights into the latest global trends affecting international student recruitment, including demographic shifts, policy changes, and economic factors. Identify and analyze the primary challenges faced by institutions in attracting and retaining international students.
  • Learn about innovative and effective strategies for recruiting international students, including digital marketing, partnerships, and outreach programs. Explore best practices for engaging with prospective students and their families, ensuring a positive and supportive recruitment experience.
  • Apply the strategies and recommendations to their own recruitment efforts, enhancing their institution’s ability to attract a diverse and talented international student body.