Professional Competency: Recruitment, Enrollment, and Advising
50-Minute Sessions
International Enrollment Management (IEM)
Data-Based Insights on Emerging Markets for Student Enrollment
Wednesday, May 28, 2025
2:30 PM – 3:20 PM PST
As student diversity is a key goal for institutions, recruitment strategies should go beyond traditionally prioritized places of origin. This panel reviews trends in emerging international student markets, including Africa, East Asia, Latin America, and the Middle East, looking at data on global student mobility and prospective students, and sharing expert advice.
Learning Objectives:
Analyze multiple data sources and understand the top emerging markets to diversify international student populations.
Identify which academic programs are most in demand in each emerging market.
Analyze emerging target markets through market research, student demographics, and high-potential regions.
