Strengthen Your Global Competitiveness: Outreach Strategies and Resources

Wednesday, May 28, 2025

2:30 PM - 3:20 PM PDT

Location: SDCC, Room 26A

Join higher education experts to explore strategies that strengthen the competitive edge of U.S. colleges and universities. Learn about data-driven tools, adaptable marketing resources, and academic/professional options to expand opportunities and recruitment networks for your institution.

Learning Objectives:

Utilize data driven resources available for U.S. institutions to make informed decisions for their international student recruitment plans.
Understand the increased demand of research, technology, and innovation focused degrees for global competitiveness.
Share experiences on best practices for institutional capacity building.

Chair and Presenter(s)

Jennifer Brown, MA

EducationUSA Program Officer
U.S. Department of State Bureau of Educational & Cultural Affairs

Slides

Presenter(s)

Charles M. Hornstra

Regional Manager (REAC) - Western and Northern Europe
EducationUSA
Mona Menking, MSc (she/her/hers)

Director of International Graduate Recruitment
Baylor University
Mark Howard, MA (he/him/his)

Director, Office of Private Sector Exchanges
U.S. Department of State