Strengthen Your Global Competitiveness: Outreach Strategies and Resources

Wednesday, May 28, 2025

2:30 PM – 3:20 PM PST

Join higher education experts to explore strategies that strengthen the competitive edge of U.S. colleges and universities. Learn about data-driven tools, adaptable marketing resources, and academic/professional options to expand opportunities and recruitment networks for your institution.

Learning Objectives:

Utilize data driven resources available for U.S. institutions to make informed decisions for their international student recruitment plans.
Understand the increased demand of research, technology, and innovation focused degrees for global competitiveness.
Share experiences on best practices for institutional capacity building.

Presenter(s)

Mona Menking, MSc (she/her/hers)

Director of International Graduate Recruitment
Baylor University
Robin Lathrop

Chief, EducationUSA
U.S. Department of State
Charles M. Hornstra

Regional Manager (REAC) - Western and Northern Europe
EducationUSA
Mark Howard, MA (he/him/his)

Office Director of the Office of Private Exchanges
U.S. Department of State