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Evaluation

50-Minute Sessions

International Enrollment Management (IEM)

Beyond Chatbots: Generative AI for Efficient and Accurate Recruitment Engagement

Thursday, May 29, 2025
3:00 PM - 3:50 PM PDT
Location: SDCC, Room 23ABC
Generative artificial intelligence (AI) can efficiently handle student questions throughout enrollment processes when educators securely leverage internal and external data to ensure the production of accurate and personalized responses. Two institutions discuss their use of Abbie, a next-generation adviser by ApplyBoard, comparing it with previous systems and focusing on engagement and conversion goals.

Learning Objectives:

  • Review the difference between Chatbots and Generative AI Advisors, the most advanced technology in student/applicant engagement.
  • Assess implementation processes for a Generative AI Advisor, compared to the human resource-intensive and time-consuming process that many Chatbots have required.
  • Gain insights into the technology of generative AI and the ways AI technology will continue to transform recruitment, admissions, and enrollment.

    Chair and Presenter(s)

  • DL

    Darin Lee

    • Presenter(s)

  • Sean Cochran, EdD

    Director, International Enrollment Management
    California State University, Long Beach

  • Ling Zhang, Ed.D

    Executive Director of International Affairs and Graduate Recruitment
    Central Michigan University