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50-Minute Sessions

International Enrollment Management (IEM)

Zero-to-Low-Cost Recruitment Strategies with EducationUSA

Thursday, May 29, 2025
9:30 AM – 10:20 AM PST
Many U.S. higher education institutions face the reality of needing to raise their profile and compete internationally while navigating staff cuts and budget challenges. This session explores cost-effective recruitment strategies with EducationUSA, including capitalizing on market intelligence, cutting-edge recruitment tools, strategic communication, and global partnerships.

Learning Objectives:

  • Foster partnerships with program advisors to gain insight on the market conditions in a prospective region through EducationUSA centers, virtual sessions and career fairs, and meet and greet opportunities.
  • Increase awareness of international student recruitment trends and the influence of global partnerships in the higher education landscape from an outreach perspective and develop strategic recruitment plans through free and low-cost applications.
  • Share experiences and tips for maximizing international student recruitment at zero to low costs, and engagement with other key higher education stakeholders to strengthen and expand campus diversity.