Beyond Chatbots: Generative AI for Efficient and Accurate Recruitment Engagement

Thursday, May 29, 2025

3:00 PM – 3:50 PM PST

Generative artificial intelligence (AI) can efficiently handle student questions throughout enrollment processes when educators securely leverage internal and external data to ensure the production of accurate and personalized responses. Two institutions discuss their use of Abbie, a next-generation adviser by ApplyBoard, comparing it with previous systems and focusing on engagement and conversion goals.

Learning Objectives:

Review the difference between Chatbots and Generative AI Advisors, the most advanced technology in student/applicant engagement.
Assess implementation processes for a Generative AI Advisor, compared to the human resource-intensive and time-consuming process that many Chatbots have required.
Gain insights into the technology of generative AI and the ways AI technology will continue to transform recruitment, admissions, and enrollment.

Chair and Presenter(s)

Haitham Amar, PhD

VP of Data and AI Strategy
ApplyBoard

Presenter(s)

Sean Cochran, EdD

Director, International Enrollment Management
California State University, Long Beach
Ling Zhang, Ed.D

Executive Director of International Affairs and Graduate Recruitment
Central Michigan University