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50-Minute Sessions

International Enrollment Management (IEM)

Building an Effective Rubric for Assessing International Student Recruitment Events

Wednesday, May 28, 2025
8:15 AM – 9:05 AM PST
This session addresses the need for a comprehensive assessment tool in student recruitment that goes beyond basic factors such as cost and location. Presenters provide a detailed rubric to help enrollment professionals make informed decisions about participating in select international recruitment events in an environment of increasing competition and complexity.

Learning Objectives:

  • Apply a comprehensive rubric to assess and compare international recruitment tours and events.
  • Optimize participation in international student recruitment events, leading to better enrollment outcomes.
  • Identify key considerations beyond cost, location, and target audience when selecting recruitment opportunities.
  • Select the most effective recruitment events for your institution’s goals.